Journal: Monday 2nd January- Typography, Title Sequence

In December we began work on deciding ideas for our title sequence.
We began by deciding upon a storyline and plot for our film. We then pitched our film ideas to the class and used the feedback to decide whether we would keep that idea. After we had decided on the film plot we went about deciding upon a title sequence for our film.

One of the first decisions about the title sequence we made after getting our idea was the typography. Because our film is set during the Cold War and shows both America and Russia during the war we decided on having two typographies, one in a Russian style font and the other in an American style font.

Title Sequence Notes (4.11.11)

A title sequence is the method by which films or television programs present their title, key production and cast members or both, utilizing conceptual visuals and sounds

FIRST IMPRESSIONS ARE EVERYTHING


A title sequence will usually consist of:

• Details of cast and crew
• the films titles
• An introduction to character or character type
• Indication of place
• indication of historical period
• information regarding mod and tone
• introduction to signature theme tune
• information about genre
• questions that the viewer finds intriguing (or, setting up enigmas)
• patterns and types of editing that will be echoed in the remainder of the film
• Mise en Scene and cinematography that will be echoed or elaborated upon later in the film.

On his title sequence for the film 'Se7en' Kyle Cooper said:

"The form should be born out of the content."

Saul Bass- Title Sequence designer

Saul Bass was a 'commercial' artist who was born in 1920 and died in 1996 aged 75.
Bass studied at the Arts Student League in New York but soon moved to Los Angeles to escape from creative constraints. There he became a freelance artist and designer. In 1950 Bass opened his own advertising studio.
Saul Bass is best known for use of simple, geometric shapes and what they symbolise. Often, he would use a single dominant image which would stand alone to deliver a powerful message.
Bass's posters and titles had an uncanny ability to capture the mood of a film with simple shapes and images. This was his preferred method of title design as opposed to using photographs of the films star, which he saw as boring.
Bass was influenced by constructivist and Bauhaus propaganda.
Between the years of 1970 and 1986 Bass only created a handful of film title sequences.

Richard Morrison- Title Designer Research

Richard morrison

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