The genre of the film ‘Zombieland’ is constructed using various snippets and shots of scenarios before the zombie outbreak. During the opening we are shown various scenarios of people trying to fight the zombies or run away from them. This allows the audience to know that the film is a horror film and particularly a Zombie apocalypse film. The opening sequence also allows the audience to recognise that the film is also a comedy. This is shown with the use of the scenarios, each of the shots show a person trying to fight off a zombie attack but each doing this in a comedic manor. One method of attack being a man fighting them off with a machine gun whilst wearing a white tuxedo, as if he was the lead actor in a zombie film.
The titles show various characters at the outbreak of a zombie apocalypse. An aspect of the sequence is the text. As the characters approach the text it splits and moves away from the actor as if they are walking or running through it. These titles also act as a prologue for the film as they show the zombie outbreak in a short 2 minute sequence rather than spending 20 minutes of the film establishing the outbreak. This way the film is able to begin with the characters sometime after the outbreak and enable us to recognise that the lead characters have learnt how to deal with the outbreak. This could create various enigmas, one being how the zombie apocalypse broke out.
Ben Conrad may have chosen to create the sequence like a mini prologue to help the story. The mini prologue helps the story as it means the writer does not need to spend time writing how the outbreak began which is typically done in many zombie films. It also helps the audience to believe that some of the characters have established rules on how to survive the zombie apocalypse.
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